In a pretty rare, but welcome, move, mydavidcameron.com has taken to publishing web traffic to their site on a seemingly regular basis.
The latest results show site traffic of 250k in six weeks - more than double what the country's leading charities (such as British Heart Foundation and Cancer Research UK) will have generated despite all of their paid for advertising.
While this is a fair bit short of the likely awareness of official Tory posters (although any suggestions on how this web traffic may corresponds to actual awareness would be welcome) it's an impressive effort for the team - and for demonstrating the power of social media.
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