I quite enjoy it when I'm asked to comment on campaigns I'm not working on - especially when they're at brief stage, you can say what you think another agency should be doing.
But PR Week asked me to comment on one I wouldn't mind being part of - apparently there is a brief for PR to support.
Not having seen the brief, comment was always going to be a bit speculative, but the bit PR Week missed from my quote was (I thought) the best:
"Of vital importance will be the role of schools in instilling a sense of safety online from an early age. If internet safety is approached in a similar way to road safety, long-term benefits as well as short-term communications gains will be realised."
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