"As part of my job, I’m always looking to check what media campaigns are out there... this has to be the worst.
"Kenco are trying to promote the fact that they are reducing the amount of packaging they will make.
"Not only have they failed to see the irony in trying to do that by creating a giant piece of packaging...
"They’ve also failed to notice how disturbing an image of Amanda Holden’s bum with the words ‘refill and reuse’ over it can be..."
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